Rising Star Real Time Voting platform.

Year – 2014

Clients – Broadcasters and production companies such as ABC (USA), Globo TV (Brazil), RTL (Germany), M6 (France), CCTV (China), Rossiya 1 (Russia) and MORE

Short Description

“Rising Star” is a trailblazing, interactive talent format that hails a new era in home entertainment.

The Israeli format was sold to many countries such as USA, Brazil, Germany, France, Portugal, Argentina, China and Hungary.

Its launch marks the dawn of real-time viewer voting via an innovative free app which is fully integrated into the show.

Audiences decide who advances via the voting app, while their individual pictures appear on the large screen facing the contestant. The studio judges vote simultaneously by hitting their own buttons. The tension mounts as the performer approaches the designated voting percentage – if they hit the mark, the screen rises in a dramatic climax and a new star is revealed.

The viewers continue to play an integral role in every decision made throughout the entire season, as it builds to a finale that richly rewards their emotional investment.

Main Aspects

TV Show developer

App Creator

App Product Manager

UI/UX

App Sales

App flying Producer

Digital Show-Runner (U.S and Israel season 01 Productions)

Digital Consultancy

Marketing Consultancy

Read More

An Interview on The Hollywood Reporter.

“Pic-A-Boo” is an iPad app for the little ones.

Year – 2013

Short Description

Who’s hiding behind those hands? Grandma? Dad? The family dog? Create a personal peekaboo game based on your photos and make your baby happy!

Before my daughter was born I felt the need to create this iPad app for babies and toddlers.

Read more and download here.

Main Aspects

Founder and Creator

Product Manager

UI/UX

Copywriter

Subber Media – Start-Up Company

Year – 2009-2012

Short Description

Subber is a user generated subtitles platform which enables its users to search, share and watch specific quotes inside online videos.

I founded Subber in order to break the language barriers and to find ways to monetize online videos.

Subber was named by Microsoft as one of the 2011 top 10 promising start-ups (Think Next 2011)

Main Aspects

Founder

VP Product

VP Creative

Patent Owner

2 Rounds of Investment

Read more on Israel21c.

Read More on No Camels

“Shopaholics” –  an online game based on a TV game show.

Year – 2012

Client – Keshet

Short Description

Do you know how much everything costs? just pick the products to match the prices to the amount of your cart.

Main Aspects

Game Concept and Rules Creator

UI/UX

Game Design

I also created an adaptation for the U.S market (app for Target)  –

Another adaptation for the entertainment industry (for IMDB) based on celebrity age –

Play Here.

“Who should I vote for” – a personal quiz.

Year – 2013

Clients – Mako and The Israel Democracy Institute

Short Description

The year was 2013. Right before another Israeli elections.

it was hard for everyone to decide who should they vote for. so we’ve created this online service.

You just need to answer questions regarding social, economic and state issues and we will tell you who to vote for based on your answers.

It was a big success so we updated this service for the 2015 elections as well (click to play in Hebrew).

Main Aspects

Concept, Game Creator and Designer

Product management

UI/UX

Being an Israeli

“Being an Israeli”  (click to play in Hebrew) was a project for Supersal (a supermarket chain) as part of the 65th Israeli Independent Day celebrations.

Based on the same platform, We created an interesting test – what kind of Israeli are you?

Main aspects

Game Adaptation

Characters Design

Copywriter

Results Metric

The very first doc –

“On a Daily Basis” -a short film

Year – 2007

Client – Independent Film

Short Description

The Film was Shot in a single 13 minute continues shot.

August 19 2003, a suicide bomber explodes inside a bus in Jerusalem – 23 people were killed, 136 were injured. Lior and Neta, a young couple from Tel Aviv, who live in a commitment relationship for a long time, maybe too long – are having their own private life explosion.

The Film never got accepted to Venice and Berlin film festivals… :-/

Main Aspects

Creator and Screenwriter

Executive Producer

Director

“Investigation Office” is a unique min-site.

Year –  2012

Client – Prisoners of War season 2

Short Description

Instead of a traditional Min-Site for the second season of Hatufim (Prisoners of War), we created the “Investigation Office” (click to play)

throughout the entire season, our users were sniffing around the investigator office, discovering and reveling more and more clues, videos and info about the season.

A collaboration with the show’s creators to provide this game original videos and material. The riddles inside became viral on social networks and fans online forums.

Main Aspects

Game Creative and design

Game Script breakdown

Content Supervision

“Each One Brings One” is an international social activity.

Year – 2013

Client – Israel Ministry of Tourism

Short Description 

An online activity to encourage potential tourists to come and visit Israel.

Each user became an ambassador using a rewording platform , based on social media unique shares.

Using Personal invitations alongside prizes and glory created a very successful campaign.

Main Aspects

Main Concept and Creative

UI/UX

Copywriter

Usage and engagement analytic

“Must Taste Master Chef 2014” – a second screen activity

Year – 2014

Client – Lubinski Trade

Short Description

Master Chef is an outstanding format with High Rating points.

However, unlike other talent shows, in this format, the viewers never get to “taste” the competitors talents.

until now. We created a second screen live stream which allows the viewers to vote for the dish that they would like to taste.

one of them will get the winning dish delivered to his/her door step right after the show.

Main Aspects 

Project management as Head of Cross Media

Concept and Creative

UI/UX

Copywriter

You can read more about it in here (My interview in Hebrew).

Video Snaps. Playbuzz Format

Year – 2016

Clients – Playbuzz (startup which enables publishers to serve their content better)

Short Description
Video Snaps is the first Playbuzz’s video format.
With the Video Snaps format you can highlight the most interesting parts of video content and transform your video in to an interactive experience! Video Snaps can work with a single video or multiple-videos. This format is a finalist in Digiday’s 2016 Video Awards under the category of Best Video Distribution Platform

Main Aspects

Patent Owner

Format Creator

Product Manager

Product Designer

Read More
TechCrunch described it: “Tired of watching (relatively) lengthy online videos when there’s only 10, 30 or 60 seconds that you really care about? Well, viral publisher and publishing toolmaker Playbuzz has a solution called Video Snaps.Basically, the Snaps product makes it easy for a publisher or anyone else to take an existing video and divide it into different segments, so viewers can go directly to the section that they actually care about.” Read More

More about the format

Shorts. Playbuzz Video

Year – 2016

Clients – Playbuzz (startup which enables publishers to serve their content better)

Short Description
Shorts is a video creation platform.
Shorts allows the user to create short instant videos tailor made for his/her need without video editing skills.

Main Aspects

Format Creator

Product Manager

Product Designer

Product: Playbuzz video.

Convo. Playbuzz Format

Year – 2016

Clients – Playbuzz (startup which enables publishers to serve their content better)

Short Description
Convo is Playbuzz’s conversation format.
Write up discussions between multiple participants in a visual style that your users are already addicted to. The convo format allows you to imagine what chats between celebrities or fictional characters would be like; enables a new and engaging way of presenting interviews or social media threads; and can be a fresh take on a listicle, an article or a transcript. Start talking!

Main Aspects

Format Co-Creator

UI/UX

The Whistle – a Fact-Checking Portal

Year – 2017

Client – The Whistle NGO

Short Description

The Whistle is a platform that checks public statements by Israeli politicians and rates them based on facts.

the Whistle feed helps the citizens of Israel and educates them regarding what is true, half-truth or not true in very important issues.

Main Aspects 

Project management

Concept and Creative

Product Management

UI/UX

Content Consultancy

You can read more about the whistle in here (in Hebrew).

VTTP – The first B2B vertical video stories platform for websites and apps

Year – 2017

Clients – Billboard Music Awards, Sport5, Adidas, The kids channel, Hot

Short Description

Main Aspects 

Co Founder

Chief Product Officer

Madad Hachofesh – Israeli Cities freedom index

Years – 2018-2022

Client – ISRAEL CHOFSHIT NGO

Short Description

Madad Hachofesh is an interactive index that rates the freedom of main cities in Israel when it comes to state vs. religion.

The main challenge of this project was to organize lots of data into clear charts and displays.

Main Aspects 

Project management

Project development

Concept and Creative

Product Management

UI/UX

Content Consultancy

You can read more about this freedom index here (in Hebrew from the Israeli News channel).

GO DO NOW KIDS – What to do now with your kids

Year – 2019

Client – Me 🙂

Short Description

NOW KIDS is an online service that shows parents and kids what type of activities they can do based on their local time and location.

Now has new vertical feeds such as shopping malls and LGBT which are launching soon.

Main Aspects 

Founder

Project management

Concept and Creative

Product Management

UI/UX

Content

GANIM.CLUB – a Preschool communication platform

Year – 2021

Client – Me 🙂

Short Description

Ganim is a content management system for Preschools around the world.

Its main goal is to solve communication and information challenges between preschool teachers to child’s parents.

Ganim has a desktop, mobile web, and app versions on the AppStore and Google play

Main Aspects 

Founder

Project management

Concept and Creative

Product Management

UI/UX

Content

Sales

Coca-Cola APP – Welcome to our friend’s club

Year – 2020

Client – Coca-Cola

Short Description

Coke Platform allows users to take part in endless experiences with Content and Gaming, New challenges, and “specials” every day,

Play, earn, and win gifts and unique experiences. You can do good by volunteering for a good cause.

App versions on the AppStore and Google play

Main Aspects 

Company consulter and advisor

App Creator

App Creative Manager

Project management

Concept and Creative

Product advisor

Content editor